Author name: Ed Laurent

Edward J. Laurent, PhD is the creator of WorkOutput, a GPT built to turn unclear business requests into clear, structured, execution-ready outputs. He writes about how to use the WorkOutput GPT in practice, sharing real examples, prompts, and workflows for applying GPTs to strategy, operations, and decision-making.

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Elevator pitch

Ed Laurent / December 17, 2025

Below are three ~20-second elevator pitches, each tailored to a distinct persona. Concise, execution-focused, no fluff. 1. Founder / Startup […]

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4 Personas 4 Prompts

Ed Laurent / December 13, 2025

WorkOutput prompt: Create 4 personas for cohorts of WorkOutput potential users scanning the GPT store. Then provide the top 4

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WorkOutput Changelog

Ed Laurent / December 9, 2025

Evolution of Features, Quality Improvements, and User Value v1 — Core Platform Launch The Beginning of a Structured, Professional Output

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The Best Questions to Ask WorkOutput to Get More Value Than a Standard AI Chatbot

Ed Laurent / December 1, 2025

WorkOutput generates structured, business-ready documents rather than conversational replies. To get the strongest results, ask questions that activate its templates,

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Is WorkOutput Good At Creating GPTs?

Ed Laurent / November 27, 2025

If you’re building a custom GPT, one of the biggest challenges is creating the system prompt, personas, rules, workflows, and

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Clarity Brief: Turn Any Idea Into an Actionable Plan

Ed Laurent / November 21, 2025

Most projects don’t fail because people lack talent, resources, or ambition. They fail because teams start moving before achieving real

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What are some use cases of WorkOutput

Ed Laurent / November 20, 2025

Top practical use cases for WorkOutput: Strategy & Planning Operations & Execution Analytics & Finance Consulting & Agency Work Product